Gaming is in our blood. Founder Todd Lawson can usually be found (when not painting or working) playing video games and at one point in his younger years used to try to draw out imaginary 2-bit side scrolling video game maps after flipping through game guides in the latest issue of Nintendo Power. So when friends and fellow members of Xbox Canadian Live (a mature invitation only community of Xbox Live gamers) approached him to help them launch a Nation wide platform free mature gaming community he jumped at the chance.

Over the course of six weeks Miner Thought developed an extensive branding strategy for the Canadian Online Gamers Network. A community group based on offering mature video game enthusiasts a console free network to be a part of. Where they can play together and enjoy all aspects of the ever growing list of gaming options today’s adult gamer is now able to access. Development included identity design of two key logos (the Plug and text logos), brand and target market analysis, brand standards guide, mission statement, tag line and collateral. Which included letterhead, business cards, envelope design, presentation cover pages and a power point template.

The concept was simple.

We are gamers. We are Canadians. We are connected. Join us.

Game Canadian.