Why be a Jack of All Trades?

A “Jack of All Trades, A Master Of None”. The saying means a lot. To often as businesses we loose our way. We try to be all things to all people. And in doing so we develop a sort of ambiguity. We start to dissolve into the crowd. We try so hard to make more money as our overhead increases that our desperation out weighs our logic. Miner Thought is no different.

6 months ago we hit the breaks and closed our doors to recharge and focus on other things. In that time many conversations took place with people about what is missing.

Too often have we take on a client and spend a month of wasted time trying to find their latest logo. Too often have we looked at their marketing messages outside on that billboard and their mission statement on the wall in their office and scratched our head – “How the hell did they get there from that?”. Like fashion victims brands suffer equally with their wardrobe. Give a brand a decade to tinker with their identity and farm it out to everyone on the block and you’ll end up with the same result – a disjointed mess.

Here is where we see ourselves narrowing our vision. Miner Thought will make your logo and we’ll make it damn hot looking. But we will NOT only make your logo. If you are looking to get a little design done we suggest you go else where. It’s not you – it’s us…it’s just not working out. We can still be friends though! Promise you’ll write.

Miner Thought wants to get in on the ground level. We want to make sure when we work with a company that all the assets from internal process driven elements to marketing campaigns work as a united force. For that reason we look to help companies forge a clear understanding of who they really are. The fact is you won’t likely see a logo from us for the first few meetings. We’ll instead be busy talking to you and your staff – trying to get a clear understanding of what you represent. Once we know that and who you are up against we’ll develop a library of tools to help you say what you need to say across any channel and still be consistent.

We don’t even look to be greedy with your business – if you decide to move on, that’s fine (*sniff sniff) we want to make sure you have something you can hand to any other third party that may touch your brand. Something to use and have zero questions about what you represent. A bible to hold back and say “is this right?”.

We look to consult as a business partner with you. An equal who cares about how you look and what you say. If we do our job right, we expect you’ll be calling us even if you do leave to make sure we approve of what you’re doing with the brand we helped you raise. (We’re proud to say it’s happened before)

So, ready to see what we do? MT is now once again accepting new clients – but ONLY if you want to be reborn into something magnificent.

This entry was posted on Monday, November 28th, 2011 at 4 48 pm and is filed under All Blog Posts, News & Events. You can follow any responses to this entry through the RSS 2.0 feed.

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