Our roots are in helping animals…

In the spring of 2010 we were approached by the World Society for the Protection of Animals (WSPA) to help them brand their Fall campus campaign where they planned to travel Canada talking to students and educating them on the importance of choosing cage-free eggs. A decision that effects the humane and ethical treatment of the chickens in a drastic and important way.

As we are a team of animal lovers and have strong roots in animal rights and yes even some vegetarianism, Miner Thought jumped at the chance to do what we love to do – help. MT helped WSPA Canada find their voice visually as it were. We designed the campaign logo, a sticker and their website www.choosecagefree.ca.

Full case study in the project section to come soon – but we were so proud of the work we wanted to share the news as the campaign has now launched!

This entry was posted on Tuesday, September 7th, 2010 at 7 51 pm and is filed under All Blog Posts, News & Events. You can follow any responses to this entry through the RSS 2.0 feed.