Let’s face it – most of us are human sponges…

Up to date on the up to date. In the world of digital interactive and advertising it’s a 24 hour job. But the fact is if you spent all your time following the news, advances in the industry and new technologies you’d never get anything done. Luckily we are on the cusp of a new social web revolution that has also affected the marketing folk in a huge way. A few years ago you would need to read the newspaper, strategy magazine or worse wait until the annual award tombs came out to see what you had missed. But these days it’s as easy as 20 minutes of your day to check a few sites.

Aggregators have been around for a long time now. But only over the last few years have we really seen an explosion in them. We admit we spend time looking at other work and new things. Often we are drooling and cursing companies from our own jealous rage – since we didn’t think of it first. But those daily check ups are what inspires us to think big and know what the latest platform is. Whether it’s 4-Square or QR Codes, the latest graffiti artist or resurgence in mediaeval night-gowns (Fingers crossed). So where do we look? It doesn’t matter as long as you find it useful and addictive. If you feel like you don’t find value in the sites hourly updates dump it and find a better one. You can go to the standards like Mashable or Marketing Magazine email updates or Ad Age or you can go to something more random that sparks your fancy like one of our favourites Singularity Hub (hey give us a break – its about ROBOTS!!).

With that in mind we wanted to share a bit of our favourites with you (take it or leave it):

http://www.mashable.com (cause if we didn’t list it every social digital being would complain about our ignorance…yet we admit we visit it often. You can even download the iphone app if that’s easier and be ping’d. Or sign up for email updates)

http://www.digitalbuzzblog.com (Not updated as often but a great source of digital focused things from Aden Hepburn)

http://walkblog.co.uk (great for social marketing content – and if you’re in N. America and are prone to ignorance like many of us beware – the UK have always been great leaders of marketing ideas.)

http://www.regator.com (news agitator and one of the best ever – recently revamped)

http://singularityhub.com/ (because robotics, science and technology are cool – and if you work in the digital marketing world you may find it inspires more than expected.)

http://www.ted.com/ (International thinkers at their best. So much good video content here and no conference fees)

http://www.adage.com (Advertising news and business news)

…and a million more.  (These are just a few of our favourite daily intakes.

So where do you go?
(other than Twitter)….

This entry was posted on Thursday, May 20th, 2010 at 2 47 pm and is filed under All Blog Posts, Industry Thoughts. You can follow any responses to this entry through the RSS 2.0 feed.